Why Are We Named "Buttonwood"?
In 1792, 24 merchants stood under a Buttonwood tree on Wall Street in Lower Manhattan and decided they would only trade securities with each other. Tired of being swindled by auctioneers and other middlemen, these merchants agreed to only buy and sell interests in their companies with each other -- principal to principal.
This agreement became the founding document of the New York Stock Exchange.
Over 225 years later, we are creating the second Buttonwood Agreement. We are building a software platform to facilitate principal-to-principal capital raising, which directly connects entrepreneurs and their investors.